Amazon Debuts 1-Hour Delivery in New York
Ah, nostalgia. Remember those heady last days of the 20th Century? The late 90s when the dot.com boom’s eventual bust wasn’t even a glimmer in the eye of the NASDAQ? You could buy your groceries online and get them delivered right to your door! Quite the luxury for a poor slip of a girl who’d otherwise be forced to tote that 30-pound box of kitty litter up several flights of stairs. Alone. (So alone.) Those were the days. Specifically, those were the days before Webvan went belly up and the Pets.com puppet was put down like Old Yeller.
Or maybe you don’t remember them, I don’t know. In that case, GET OFF MY LAWN.
Either way, lucky for you, Amazon has made it so you can go back to the future with the announcement of Amazon Prime Now. Um, but only if you live in New York City. And by that I mean a few small parts of New York.
Here’s the scoop on Amazon Prime Now: if you live in Manhattan or Brooklyn, you can get free 2-hour delivery on a myriad of items — and within certain parts of Manhattan you can pay an extra $7.99 to get your goods in just 1 hour.
Of course, there are a few limitations: you must place your order between 6:00am and 12:00am and you must order via the special Amazon Prime Now app. The app is available from the Amazon App Store, Google Play, and the iTunes App Store.
According to TechCrunch, the New York landscape is choice real estate for on-demand delivery, with WunWon and PostMates already having footholds. It remains to be seen if a giant like Amazon can successfully compete with the local services.
But never fear, if Amazon Prime Now trips up, we’ll just have one more online service to reminisce about in the 2020s.