The total assets of a bank determines how large a bank is. Total assets is the sum of all current and non-current assets that the bank owns. For ranking purposes this is an important criteria that will help potential clients to understand not only how large a bank is, but help them to decide who to invest in.
A banks profitability is determined by three categories.
- Return on Assets (ROA) = net profit / total assets
- Return on Equity (ROE) = net profit / total equity
- Cost to Income Ratio (C/I) = total cost /total income
Since there are variations in checking account features depending on the bank, ranking based on those features seems logical. There are three aspects of the checking account that are analyzed: the required minimum deposit, monthly fees, and whether or not a premium account is an available option. Banks that have low minimum deposits, low fees (or no monthly fees at all), and offer a premium service will earn higher scores. All three checking account features are worth five percent of the overall score.
Additionally, savings accounts and what they offer to consumers is of great value. Similar to the checking account rankings, there are three aspects of the savings accounts that are analyzed: the required minimum deposit, monthly fees, and whether or not a premium account is an available option. Banks that have low minimum deposits, low fees (or no monthly fees at all), and offer a premium service will earn higher scores. All three savings account features are worth five percent of the overall score.
applying and obtaining lines of credit are another benefit when banking. Some banks offer a wide variety of credit cards, while other keep it relatively simple. For this portion of the score, research will determine if three types of credit cards are available for consumers using a particular bank: student credit cards, rewards credit cards, and premium credit cards. While rates and credit limits will vary, this section of the score simply determines if these options are available.
Borrowing money allows consumers the opportunity to potentially expand their assets. Only some banks offer loans for certain necessities. For ranking purposes, our team is evaluating a bank based on whether or not they offer loans in the following areas: mortgage, auto, home equity, and education.
The ability to invest and plan for the future is another service banks can offer to potential consumers. There are various ways to invest through a bank, whether it is through an IRA, CD, or 401k. Banks that offer investment options in those realms will earn higher scores than banks that do not.
Mobile and online banking has become a convenient feature many banks offer. Consumers can login and access their financial information and standing from virtually anywhere. Banks that offer online/mobile banking services will earn the maximum number of points in this section.
For most people having a bank local to where you live/work is a key factor. So not only do we determine how large a bank is in total assets, but are the available near people’s residency. This category is reviewed first by the amount of ATMs and retail banks provided nationwide, and by how many states each bank is in.
For those banks that are specific to online only, we have a separate ranking criteria specific to online banking and invite you to check out information there.
We look at the legal history and financial stability of each company. This metric takes into consideration any bankruptcies, class action lawsuits, government lawsuits, or government investigations a company has had in the last five years.
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