Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for


Each company has its own pricing options and fees. We evaluate this factor based on how much "bang for your buck" you get - meaning more benefits and more membership features at a lower price equal a higher score.

10%Time in Business

It's the tried and true that have been around for a while that provide the stability and trust customers need. This is why time in business is such an important factor in our ranking criteria.

10%Clothing Options

We feel that baby stores should provide a variety of clothing options to both genders and different age groups. Babies grow fast and stores need to be ready to provide clothing that is the perfect fit for your baby.

10%Non-Clothing Options

Our emphasis is on the clothing options baby stores provide but we also want to reward the stores that provide non-clothing baby products which is why this point is part of our ranking criteria.


A very important subject for most consumers when buying anything is the product or service guarantee. However, offering a guarantee is one thing and actually getting your money back is another. Know that each guarantee can be very different. Be sure to read the fine print and make sure it's not just an empty selling point.

5%Negative Reputation

A company's reputation can be easily tarnished online by past customers and competitors. We do our homework to ensure this criteria is thoroughly investigated and accurate. This criterion is based on a 10-point scale. Our team thoroughly investigates the reputation of each company and then assigns a score based on its reputation, 1 being the best reputation and 10 being the worst reputation.


Businesses who manage customer complaints, adjust issues, and proactively keep their service in good shape enjoy higher scores from the Better Business Bureau (BBB). We take the BBB's grade into account to show the health and customer-centered conscious of the business.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

15%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.