OshKosh B’gosh was founded in 1895, in OshKosh, Wisconsin. Originally, they made overalls for the adult farmer and worker, but soon after, they came up with the idea to make identical overalls for the youngest family members. Today, they continue with the tradition, but have added more traditional fashion varieties to their lineup, and have merged with Carter’s. Currently, the OshKosh brand is being sold in over 600 company-owned stores, such as Macy’s, Kohl’s, Belk and JCPenny. They pride themselves on being the largest branded marketer of all things baby: clothing, gifts and accessories. Sizes in the OshKosh line range from newborns to size 12.

Rank Chart
Selection Size
Our Score
$5 - $1,100
$5 - $30
$5 - $30
$5 - $30

The Good

  • Easy website
  • Prices

Easy Website

OshKosh B’gosh’s website has been designed perfectly, with everything organized neatly on the home page. Categories boxes are easily visible at the top of the page, allowing visitors to quickly go to the correct gender and size page with little hassle. The middle of the page features sale items, and links for gift cards, store locations and store rewards can be located at the bottom of the page. Kudos to OshKosh for not hiding their phone number. It is provided at the bottom of the page as well. The website is very user-friendly, with a relaxed and easy-to-find layout.


Prices are pretty reasonable, as compared to other children’s clothing websites. For many parents, lower prices of a long-lasting brand is a definite plus.

The Bad

  • Popups


Honestly, the pop-ups on the site were the only negative. While it might not bother some, others want to find what they are looking for without having to x-out messages. The annoyance did have a benefit though. One of the pop-ups was for a percentage off your first order. Another one was for an online chat with a representative. The third allowed guests to sign up for their mailing list.

The Bottom Line

The pop-ups can be a bit irritating, but are worth it for the proposed savings. The very user-friendly ease that allows visitors to quickly and effortlessly locate that perfect outfit is quite nice. All in all, this company’ website is one of the best.

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