Carter’s brand of baby clothing was established back in 1865. Today, in addition to Carter’s baby clothing, they also have the brand OshKosh B’gosh. They are the largest branded marketer of baby clothing, gifts and accessories, being sold in over 600-company owned stores such as Belk, JCPenny, Macy’s and Kohl’s. The Carter’s website features clothing for newborns to size 12. The categories are easily located at the top of the site, and are broken down by both size and gender.

Rank Chart
Selection Size
Our Score
$5 - $1,100
$5 - $30
$5 - $30

The Good

  • Great website
  • Good prices
  • Social media

Great Website

Carter’s website is perfectly balanced, with everything a customer would need on the landing page. Tabs at the top of the page list categories, providing the ability to quickly find the requested item. In the middle of the page are clickable pics for items on sale. The bottom of the page provides easy to find clickable pics for gift cards, nearest store location and store rewards. For those needing customer service, the phone number is provided clearly and easily to find, not hidden or omitted. The layout and ease of use of this website is very user-friendly.

Good Prices

Prices are pretty favorable, in comparison to other children’s clothing websites. For many parents, lower prices of a long-lasting brand is a definite plus.

Social Media

Carter’s has a strong social media presence and can be found on Facebook, Twitter, Pinterest, Youtube, and Instagram. Customers can receive help by e-mailing and customer service is available to chat on Carter’s website.

The Bad

  • Pop-ups


For those who don’t like pop-ups when opening a page, this site might seem a bit annoying. When you are a first-time visitor to their website, you will see two pop-ups. The first pop-up is an invitation to sign up on their mailing list. The second might not seem as annoying, as it offers a benefit, a money saving coupon to be used upon check-out. Upon closing and reopening the page, a floating box followed the mouse, providing information for a chat with a representative. This is great if you have an issue, but for those who simply want to shop, it can be a turn off.

The Bottom Line

While no one likes pop-ups, they do have their benefits. Saving a portion off an already reasonably priced order seems like a fair trade for having to clear off a few annoying tabs. The ease of which visitors can locate specific items is quite nice. All in all, this site focuses on what is important: a quick, drop-in, drop-out, time saving layout.

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