Carter's brand of baby clothing was established back in 1865. Today, in addition to Carter's baby clothing, they also have the brand OshKosh B'gosh. They are the largest branded marketer of baby clothing, gifts and accessories, being sold in over 600-company owned stores such as Belk, JCPenny, Macy's and Kohl's. The Carter's website features clothing for newborns to size 12. The categories are easily located at the top of the site, and are broken down by both size and gender.

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The Good

  • Great website
  • Good prices
  • Social media

Great Website

Carter's website is perfectly balanced, with everything a customer would need on the landing page. Tabs at the top of the page list categories, providing the ability to quickly find the requested item. In the middle of the page are clickable pics for items on sale. The bottom of the page provides easy to find clickable pics for gift cards, nearest store location and store rewards. For those needing customer service, the phone number is provided clearly and easily to find, not hidden or omitted. The layout and ease of use of this website is very user-friendly.

Good Prices

Prices are pretty favorable, in comparison to other children's clothing websites. For many parents, lower prices of a long-lasting brand is a definite plus.

Social Media

Carter's has a strong social media presence and can be found on Facebook, Twitter, Pinterest, Youtube, and Instagram. Customers can receive help by e-mailing and customer service is available to chat on Carter's website.

The Bad

  • Pop-ups

Pop-ups

For those who don't like pop-ups when opening a page, this site might seem a bit annoying. When you are a first-time visitor to their website, you will see two pop-ups. The first pop-up is an invitation to sign up on their mailing list. The second might not seem as annoying, as it offers a benefit, a money saving coupon to be used upon check-out. Upon closing and reopening the page, a floating box followed the mouse, providing information for a chat with a representative. This is great if you have an issue, but for those who simply want to shop, it can be a turn off.

The Bottom Line

While no one likes pop-ups, they do have their benefits. Saving a portion off an already reasonably priced order seems like a fair trade for having to clear off a few annoying tabs. The ease of which visitors can locate specific items is quite nice. All in all, this site focuses on what is important: a quick, drop-in, drop-out, time saving layout.

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User Reviews

Star Rating

4.6
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113 Reviews

Review Breakdown

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April Jones

March 27th, 2020 Tremonton, UT DETAILS arrow_drop_down
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Carters has the cutest s clothes, and the best selection. The colors are always the most on trend, and you know your baby will be comfortable.

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zoe

March 26th, 2020 American Fork, UT DETAILS arrow_drop_down
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carters has so many baby clothes and supplies! so many options for boys and girls!!

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Natalia Correa MDTribe

March 15th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love all the clothes at Carter's. They have amazing prices as well for high quality items!

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Kinord C

March 11th, 2020 Westville, FL DETAILS arrow_drop_down
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I was able to shop for my baby nephew with ease as there was a wide selection to choose from.

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Chaveli

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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My mom bought all my brothers clothes from here and everything was perfectly priced. Then I’ve started to buy gifts here for friends baby showers and nieces and nephews.

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Ashphile Baptiste

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Carter's has been one of my all time favorite when shopping for gifts for babies. The clothing quality is great and totally worth it.

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Stephanie Byrd

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Carters has the very best clothing, shoes, and acessories for babies and young children. Carter's clothing is of great quality and the workers have phenomenal customer service. I can personally attest to the workers giving me personal help to choose the right fabric for my infant. A trip to Carters will indeed leave you and your child happy.

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Pekeiydra Williams

March 9th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Literally love this place, I shopped here for my new born cousin and they have many different styles and options; afforded as well. Staff are friendly and helpful. Love how they had different options for various age groups because I went crazy in this store buying different items from clothes all the way to toys

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Myken

March 8th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I love Carter's brand for my babies and young kids. They are so soft, comfortable and affordable.

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Nora Holland

March 8th, 2020 Mount Olive, MS

I loved all the cute outfits I found for my sister here. They had the perfect size and she’s not bothered by the material.

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Tainá Felippe

March 7th, 2020 Naples, FL DETAILS arrow_drop_down
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Cute clothes and not too pricey. Love sending these to my family in Brazil and it’s always a hit!

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Jeremy Lucas

March 6th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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Love...Love...Carters they always have a great selection and the cutest clothes. The other part that is awesome they clothes are very affordable.

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Azrienne

March 5th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I was able to customize my nephew's outfit with Carter's and i continue to shop there for my nephew and my friends' babies

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Anita pea

March 4th, 2020 Dallas, TX DETAILS arrow_drop_down
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Carter's was good place to buy diapers for my cousins new born baby. The prices were amazing.

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Annie Chow

March 4th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love shopping here. It's super clean and easy to move around in peace. Great variety.

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Maryann Renteria (Mckrae)

March 3rd, 2020 Riverton, UT DETAILS arrow_drop_down
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Carters has the best selection of baby clothes. They are soft and comfortable and adorable! You can find all the sizes broken down by months and I love that.

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Kimi Bayles

February 28th, 2020 West Valley City, UT DETAILS arrow_drop_down
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Cuteness overload! When you want your kids to look the best, Carter’s is the place to go! Their quality is outstanding without giving up the good looks!

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Ioana Asiata

February 27th, 2020 Herriman, UT DETAILS arrow_drop_down
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Carter's has super cute and affordable kids clothes. Staff is always making sure you're finding what you need and going above and beyond.

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Mandi Smith

February 25th, 2020 American Fork, UT DETAILS arrow_drop_down
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Carter's has the very best clothing for newborns to children age. They are comfy and soft on the baby's skin and you will never catch a baby crying in Carter's clothing.

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Brandie Rudy

February 24th, 2020 West Jordan, UT DETAILS arrow_drop_down
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I loved dressing my toddlers in Carter's cute clothes. They were well constructed and lasted great. The little jeans were so cute on my girls. Too bad my kids are way too big to wear Carter's clothes any more.

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B. Scott

February 22nd, 2020 Layton, UT DETAILS arrow_drop_down
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Carters clothing can’t be beat! With great quality and the cutest designs Carter’s is our favorite brand to give for baby Gifts.

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Cyndie Olsen

February 22nd, 2020 Leander, TX DETAILS arrow_drop_down
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Of my gosh. Where do I even begin first time grandma here. Best constructed clothes on the market.

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Lethia Johnson

February 21st, 2020 Tallahassee, FL DETAILS arrow_drop_down
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So I do not have a kid myself, but I LOVE going into Carter's and buying my nephew everything I can get my hands on! I like that I don't have to worry about scratchy clothing, and they always have the cutest styles for whatever season we are in. So even if you aren't a mom, you can enjoy Carter's to spoil the little one in your life.

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JDWain

February 20th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love using my local Carter's store to buy things for my niece. They always have very nice customer service and the cutest outfits!

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Lknls

February 18th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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Good quality and cute clothes! They last forever. I can find them at other stores as well and sometimes for a cheaper price.

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Hallieford

February 18th, 2020 Arlington, TX DETAILS arrow_drop_down
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Carters is the best for little clothes. I loved the plain white long sleeve onesies that cover the hands. Perfect for newborns.

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Kaitlyn Rios

February 17th, 2020 Ogden, UT DETAILS arrow_drop_down
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Carter's is a fantastic store. It has a great selection. The people are very friendly and helpful. It's a great store for all a babies needs.

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Nichole Hiatt

February 15th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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Carter's clothes always last a long time, I like that their styles are simple and classic.

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Lindsey Newman

February 13th, 2020 American Fork, UT DETAILS arrow_drop_down
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I like Carter's and have bought plenty of baby clothes there, but sometimes for the quality of clothing I feel like it's slightly overpriced. All of the clothes shrink really easily in the wash and although they are cute, I'm also looking for a size that will last for awhile and not be unwearable after a month because they've outgrown it or its shrunk

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Lori Fletcher

February 13th, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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I had someone else's package delivered to me instead of mine. Customer Service was quick about telling me how to take the package to the closest store and then they credited my account for the package I never received.

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Corinne Craig

February 9th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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Love the sales!! I stock up on clothes for my little girl and am able to save soooo much

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Nicole Sohm

February 7th, 2020 Herriman, UT DETAILS arrow_drop_down
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Love their clothes! I always come during their sales and stock up. Great quality and great company.

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Michelle Rios

February 6th, 2020 Ogden, UT DETAILS arrow_drop_down
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I love Carter's! All three of my little people have worn Carter's from their first day of life until they out grew the sizes offered. Each piece of clothing is well constructed, holding up to multiple washes due to happy kids. The fabrics are soft and constructed so that they are easy to put on and the babies are comfortable. And the prints are always cute, with the latest trends.

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Eddie Rios

February 5th, 2020 Ogden, UT DETAILS arrow_drop_down
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Carter's has been a superb destination for kid's clothing. Have been impressed with quality and selection of clothing brands. Carter's is very on trend and has a high end feel. Love our Carter's experience each time!

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Jamie Neider

February 4th, 2020 Kaysville, UT DETAILS arrow_drop_down
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Really cute clothes for both my boys and girls. The quality is great for the prices as well.

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Kimsreview

February 3rd, 2020 Olney, MD DETAILS arrow_drop_down
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Super cute clothes and are priced well. Love the clothes. The stores are always friendly and helpful.

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chris Francom

February 2nd, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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I’ve always like their selection of kids clothes for my seven and five year olds. Affordable and durable.

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Audrey Mitchell

February 1st, 2020 Managua, MN DETAILS arrow_drop_down
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Carter's has great deals during the year which makes it a great place to purchase their clothing. The quality of the clothes is good as well.

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Bill Nelson

February 1st, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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Love buying clothes for my grandchildren. Very good quality clothes. Awesome selection.

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Tori smith

January 30th, 2020 Mesa, AZ DETAILS arrow_drop_down
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I buy my baby clothes from carters. Affordable clothing for good quality! Family friendly

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Mykahla Nelson

January 30th, 2020 Managua, MN DETAILS arrow_drop_down
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This store has really good product. I have done most of my baby shopping here. The clothes are really good price and very affordable

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Amanda

January 29th, 2020 Montebello, CA DETAILS arrow_drop_down
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I’ve purchased Carters directly from their brand and from third party sellers like ROSS. Their prices are affordable and the clothing is made of great quality.

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Reckholdt

January 29th, 2020 Draper, UT DETAILS arrow_drop_down
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They really have the best baby and toddler clothing around. I like that they now sale older kids clothing too cause I love to match my kiddos. They also have the best pajamas.

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Julie Martin

January 29th, 2020 Pensacola, FL DETAILS arrow_drop_down
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Very cute clothes for babies and toddlers at affordable prices. I brought clothes for my babies here and it was some of the most adorable outfits that had.

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Taylee Warner

January 28th, 2020 Riverton, UT

Cutest clothes ever. I buy them for all my baby cousins and their moms just love to dress them in these clothes.

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Barbara Matula

January 27th, 2020 Long Beach, MS DETAILS arrow_drop_down
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Absolutely love Carters! This was the main store I shopped at for all of my kids. Employees always friendly and store is always clean. The prices cannot be beat!

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Brad

January 22nd, 2020 Darlington, WI DETAILS arrow_drop_down
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They had good selection of baby clothing. Shipping was fast, had no issues. Very satisfied with my purchase!

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Tiffany I

January 20th, 2020 Washington, DC DETAILS arrow_drop_down
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I’ve always bought my kids Carter’s clothing. They fit well and have such cute sets. With the Carters credit card I’m constantly getting $10 rewards.

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Nicole Mondares

January 17th, 2020 Long Beach, MS

Nice clothes! I just wish the employees would interact more. Considering it's a baby store, I would expect employees to be more welcoming.

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Michael Taylor

January 15th, 2020 Long Beach, MS DETAILS arrow_drop_down
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what parent with small kids hasn't been in one of there stores? good selection and price.