American Family Insurance wide range of products and services, including auto, home, life and health insurance, as well as retirement products. With a focus on providing a wide range of insurance types, the company’s slogan is, “All your protection under one roof.” However, many of their competitors offer a much greater selection, giving customers greater variety, so they can put together a highly customized insurance policy.

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The Good

  • Price range
  • Coverage features
  • Discounts
  • Community outreach

Price Range

The auto insurance rates for this company are really affordable, averaging $110 to $129 per month for our sample quote estimate. In fact, rate quotes proved to be among the lowest of all the major insurance companies. It is possible to get a really good deal through American Family, so it might be one of the better choices for people who are budget-conscious or trying to find a more affordable option for their insurance needs.

Coverage Features

  • Property damage
  • Bodily injury
  • Collision
  • Comprehensive
  • Medical Expense
  • PIP
  • Lease/Loan
  • Rental reimbursement
  • Emergency road service
  • Underinsured
  • Accidental death and dismemberment
  • Uninsured

The company offers many different types of insurance, and they provide savings for those who choose to bundle their insurance package. The process of bundling is easy, and the savings are significant. For those looking to get multiple insurance needs met through one company at competitive prices, American Family is a smart way to go.


They offer many discounts, including the following:

  • Protect one, protect all
  • Multiple vehicle
  • Steer into savings
  • Good driver
  • Safety equipment
  • Teen safe driver
  • All in the family
  • Good student
  • Young volunteer
  • Defensive driver
  • Paid in full
  • Autopay
  • Go paperless
  • Low mileage
  • Away at school
  • Earlybird

Community Outreach

For those within reasonable driving distance, there is the American Family DreamBank in Madison, Wisconsin. This is a retail store that offers various tools and interactive exhibits designed to help people realize their life dreams. Special events are planned throughout the year. The goal in all of it is to engage the community in a creative and encouraging way, and it seems like a lot of fun. It is definitely a unique and interesting way to interact with customers and consumers.

The Bad

  • Service coverage

Service Coverage

American Family Insurance is only available in 19/50 states: Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin. This means most of the nation’s population simply does not have access to their products and services. It is unclear if they will continue to expand. In fact, within the last few years, there has actually been some downsizing of offices across the country.

The Bottom Line

In the end, if you happen to live in one of the 19 states in which American Family Insurance provides their products and services, then they are definitely worth looking into. This company offers some truly competitive prices and rates that are among the lowest of the major insurance companies. In some cases, a side-by-side comparison of American Family’s auto insurance rates with its biggest competitors shows an impressive difference.

This company is also a great choice for those who wish to bundle their insurance services in one place. Bundling is easy and saves money. It seems to be one of the strengths of American Family Insurance. At the same time, some coverage options are lacking, so someone who is less interested in cheaper prices and bundled services might want to look elsewhere.

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