Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

15%Membership Base

The number of members determines the likelihood of products being purchased. Sites with a larger membership base are ranked higher because products are more likely to be sold on their site.

10%Ability to Present Special or Trending Deals

Sites that have the ability to present special and/or trending deals to their customers are more likely to keep their customers satisfied. All online auctions have an easy to use search function which allows customers to easily find items they want but sites that regularly display special or trending deals in attractive way make the auction experience more enjoyable for their customers.

10%Variety of Products

Some online auctions specialize in certain products but the sites that offer a larger variety of products earn a higher ranking because they are prepared to serve a larger group of customers.

10%Selling Fees

Buying from an online auction has become a simple straightforward process. Most sites try to make as many features as they can free in order to make the the buying and selling process easier.  Sellers, depending on the service they use, may be charged startup fees, monthly fees, or a fee for each transaction. More benefits and more membership features at a lower price equal a higher score but we also rank depending on how transparent each service is about their fees.

10%Listing Options

Having more control over how the product you want to sell looks like online can helps facilitate the buying process. Sites that empower sellers by allowing them to post more than one picture or give more detailed descriptions deserve to be rewarded.

5%Payment Options

E-commerce in general is a level playing field when it comes to payment options. This ranking criteria does not carry as much weight as other criteria but companies that go out of their way to help customers with the payment process deserve to be rewarded for their efforts.


Although not a perfect indicator, the BBB ranking is a very important data point for most consumers. Keep in mind that there are many companies out there that have very low ratings on their BBB score and yet have no negative reputation online.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

15%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.