- Large amount of traffic
- Live auction format
- Mobile app available
LiveAuctioneers has over four million users and over 73 million page views. They have objects up for bid in 47 countries and currently have bidders in 181 countries. This is a huge audience which is great for both sellers and bidders.
Their live auction format is rarely done in the industry. It is beneficial because the auctions are much quicker. With live auctions, they report a 25% increase in sales, an average of 15,000-18,000 visits each auction, and an average of 150 new registered bidders each auction. Sellers have claimed that their online sales are stronger and the result is overall better. This is due to prices being higher because there is a lot of bidding activity and less unsold items.
They broadcast their auctions. Once you sign up to their services, an editor will interview you about your items and request images with captions. You can look over your press release before its release to make sure you are satisfied. Once approved, your release will be distributed to their “highly effective media list.” Your auction release will also be broadcasted on web posters that are displayed on related art and news sites.
LiveAuctioneers is in an alliance with eBay. eBay is an online auction powerhouse.
They are mobile friendly with both an iPhone and Android app. The apps allow anonymous live-bidding from anywhere.
- More expensive than competitors
Prices per auction are probably the steepest in the industry – for both bidding and selling.
LiveAuctioneers is pricey because they supposedly sell valuable collectibles from all over the world. But if they cannot guarantee authenticity of each item auctioned, it will make it hard for bidders to discern what is legitimate and what is a replica or fake.