Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

10% Price

Different antivirus software products vary in cost. We found this to be important information for a consumer to know so that they can determine whether or not the quality of a product warrants the listed price. Various protection plans include monthly, semi-annual, and annual software downloads.

4% Compatibility

We simply address which companies accommodate the different types of operating systems (Mac, Windows and Linux). This slightly affects a company’s overall score. This is helpful information for the user to know while learning more about the company and product before purchasing.

9% Detection

Our Review Team partially relies on a handful of credible labs that test several antivirus products in different categories to determine their score on bestcompany.com/Antivirus. For the detection criteria, we take into consideration notable detection certifications as well as results from specific detection tests.

9% Protection

Protection is defined as being able to fight off malware attacks. At least three labs test results help us determine the rating for this criteria: Dennis Labs, AV-Test and AV-Comparatives.

9% Performance

Performance is defined as using minimal system resources. One of the labs we direct our results from is the AV-Comparatives where they specifically conduct a performance tests for the products.

7% CNET's Editor Rating

We value the opinion of other experts in the industry, and take into consideration how they have rated antivirus products. We took the CNET editor’s ratings and averaged the top three most popular product for each of the companies that results in our 5-star rating.

6% Certification

Certifications from reliable and credible sources helps with the legitimacy of both the company and their products. We look to see if a company has certifications from at least two credible sources. For example, we accept certifications from the ICSA Labs and West Coast Labs. We do understand a company has to pay to get certified, but we believe that these are strides a company has to make to prove to experts and consumers that their product is quality.

7% Mobile Antivirus

Computers are no longer the only devices that need secure protection. Between cell phones, tablets, and other mobile devices, consumers are susceptible to all sorts of viruses and hackers. There are some antivirus software packages available that are protecting these other devices and ensuring that their customer’s information remains safe. Companies who offer mobile antivirus products for iOS and/or Androids receive higher points for this cxriteria.

5% Cleaning & False Positives

Cleaning refers to how well an antivirus product can remove malware that is already detected. We find these results based off of tests from labs. False Positives are not a good thing. A product will receive a false positive if a valid program is detected as malware.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


Not a member? Become a member (Free)

Forgot Password?