Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

13% Checked Baggage Prices

Flying can become even more expensive when charging extra for multiple bags is a company’s policy. Airlines that allow free bag checks provide much-needed customer value and are given a higher ranking accordingly.

11% WiFi

Having access to quality WiFi at an affordable price provides flyers with immediate value. They are able to access a number of different entertainment options along with keeping up with email and other essential functions while on board.

11% Flight On-Time Rating

Few things in flying are more annoying than when your flight is not on-time. It has the potential to completely derail the schedule of your vacation or business trip. Airlines that are consistently better at keeping flights on-time are a better option for customers. We get our data from a number of sources and provide a rating based off our findings.

8% Travel Insurance

Having affordable options for Travel Insurance provides flyers with a more sound investment in their tickets. Areas of this type of insurance includes but is not limited to trip cancellation, trip interruption, cancel for any reason, baggage, medical, pre-existing conditions, evacuation, accident, travel and baggage delay, and 24/7 Worldwide assistance.

8% Rewards Program

The best airlines give back to their best and most frequented customers with rewards programs that provide more affordable flights on selected dates and locations.

6% Mobile App

Having access to buy your tickets, check-in, and pay for luggage all from your phone makes the flying process much easier. Airlines with a better user rating are giving a higher score for this category.

5% Experience

Companies that have been in business for an extended period of time are given a higher score. Many years of experience is a good indication of an airline that has had past success and a strong customer base.

3% BBB Rating

Companies that are able to handle complaints brought against them in a professional and timely manner are given a higher score.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


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