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5 User Reviews

Linktrust offers performance marketing attribution services for advertisers, ad networks, retailers, and marketing agencies. The company has 15 years of experience in lead distribution and management and offers solutions for a number of marketing needs. It manages, tracks, and attributes performance indicators with high speed and accuracy, offers a free 14-day trial, and has a no-tolerance policy for sexually explicit or other adult content as well as spam.

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The Good

  • Package Tiers
  • Free Trial
  • Variety of Affiliate Solutions

Package Tiers

In both partner marketing and lead generation, three tiers of packages are available for purchase. The Starter package lets clients manage 5 campaigns, 50 partners, and 50,000 clicks. The Professional package allows for 50 campaigns, 500 partners, and 500,000 clicks. The Enterprise package tracks an unlimited number of campaigns and partners as well as one million clicks.

Free Trial

LinkTrust offers a free 14-day trial to allow clients to test its software prior to purchase. No credit card is required to sign up for a free trial and users can cancel at any time.

Variety of Affiliate Solutions 

  • Affiliate Marketing: LinkTrust’s affiliate marketing solution gives affiliates access to their own portal that reports on performance by ad, offer, product, mobile device, affiliate, and media channel. They have direct access to payouts, creative and other advertising content to match their unique brand and analytics.
  • Referral Marketing: The referral marketing services allow companies to kickstart a referral and rewards program by capitalizing on the biggest customers. Clients can create company-branded registrations and trackable content that can easily be distributed, attributed, and reported. They can also push time-sensitive programs and promotions via social media or email to generate more referrals online. Clients can create any combination of customized payouts or incentives for referrals.
  • Influencer Marketing: Influencer marketing solutions empower marketers to attribute influencer marketing based on geography, demographics, or media channel.
  • Partner Marketing: This solution streamlines how partners register leads by directly tracking and attributing pipeline activity through the close of a sale. Clients can integrate this software with their CRM to allow partners to promote the company without duplicating leads.
  • Lead Distribution and Management: The first version of LinkTrust was a lead-generation distribution platform so this could be considered the company’s specialty. It covers building out your own site to running host and post campaigns with delayed or real-time lead delivery. It captures and filters lead data, controls lead rules, and accepts customized bids for leads.
  • Marketing Attribution: LinkTrust’s high-accuracy attribution software tracks clicks from beginning to end through SEM, SEO, programmatic, and social channels.

The Bad

  • Services Billed Annually

Services Billed Annually 

LinkTrust’s default is to bill clients annually, regardless of the package (Starter, Professional, or Enterprise), which may deter clients who prefer month-to-month payments. As stated in the company’s Terms and Conditions, service continues at the end of a term for successive terms of the same length unless you provide the company an intent to cancel at least 45 days prior to cancellation. Customers need to pay for any invoice falling within 30 days of their cancellation date. Individuals or companies who choose LinkTrust should keep track of their contract so they aren’t paying for longer than they intend.


The Bottom Line

LinkTrust provides a comprehensive solutions set that should meet the varying needs of most agencies, networks, advertisers, or retailers. The company has the experience and reputation to back up its claims of high lead-tracking efficiency and accuracy. LinkTrust’s software can be set up and managed across multiple channels, mediums, and devices in reporting affiliate and referral activity.

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