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Julius started in talent procurement as a part of Thuzio, a B2C e-commerce marketplace for athletes. From there, Julius focused on comprehensive talent data, where the company’s appreciation for the power of influence and data began. Now, Julius encourages companies to utilize the power of forming meaningful relationships with influencers across different industries and social communities.

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The Good

  • Platform
  • Campaign Management Tool
  • Influx of New Influencers

Platform

Julius’ influencer search provides over fifty advanced filters to help its clients find the perfect influencers. Julius states that the company looks beyond the usual demographics by finding influencers based on specific experiences and characteristics, as well as targeting the audience by targeting less traditional demographics such as personal interests and brands.

Julius allows clients to compare an influencer’s audience versus the social media average. Users can also view sponsored performances vs. organic content. Clients can get to know an influencer better, as the platform provides data on influencer pricing, background, shared interests, supported causes, and other affiliate organizations.

Campaign Management Tool

The campaign management tool makes it easy for users to send essential files, invite colleagues, and reach out to influencers on an integrated messaging system. Clients can now view their campaign progress, and influencers’ posts are added to a campaign automatically. 

Influx of New Influencers

Julius works hard to keep a constant amount of new influencers on its influencer search. By focusing efforts on specific industries and client requests, Julius attempts to add 5,000 new influencers each month.

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The Bad

  • Pricing
  • Focuses on Influencer Marketing

Pricing

Located at the bottom of each solutions page, Julius states that it offers transparent pricing. However, nowhere on the website can potential clients view any information on pricing information. Clients will have to speak with a Julius representative to find specific details.

Focuses on Influencer Marketing

Companies looking to build their brand by learning more about customer reviews, similar web pages, or utilizing other marketing strategies will find that Julius lacks these features.

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The Bottom Line

Julius is an excellent resource for companies looking to build their brand using influencer marketing tactics. However, keep in mind that Julius focuses on providing companies with the means to promote their brands through influencers, excluding other brand building strategies. Overall, Julius delivers a substantial number of resources for businesses looking to find influencers on Instagram, Twitter, YouTube, LinkedIn and more. 

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