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Hitpath’s trademark of “Click it, Track it, Report it” reflects the company’s main objective: to accurately aggregate, analyze, and organize big data for its clients. HitPath properly attributes touchpoints of its client’s marketing efforts to evaluate measurable customer engagements and improve marketing efficiency. Founded in 2005, the company has been in the data tracking software industry for over 13 years and continually innovates and updates its software technology.

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The Good

  • Managed Services
  • Agency Services
  • Mobile Dashboard
  • Customer Support
  • Demo Details

Managed Services

HitPath uses staff’s knowledge of the software to administrate your network rather than using your own workforce. Some of HitPath’s managed services include the following:

  • Full campaign setup and administration
  • Creative administration
  • Place and troubleshoot pixels for affiliates
  • Test offers for the network and affiliates
  • User account setup and management
  • Assist with sales adjustments
  • Click2call campaign setup
  • Suppression compliance and management
  • Newsletter management
  • Affiliate compliance audit
  • Advertiser management
  • Adjust affiliate cap and payout settings

Agency Services

For agencies looking for assistance growing clients’ online sales, HitPath agency services offers management of all aspects of affiliate partner and product campaign management:

  • Screening affiliate program applications and onboarding new partners
  • Providing custom reports and data to evaluate affiliate performance
  • Full campaign setup and management
  • Loading creative files
  • Suppression management
  • Affiliate compliance outreach
  • Custom reporting and monitoring to detect potential noncompliance and fraud

Mobile Dashboard

HitPath is mobile and app ready, fully integrated with its managed services on its mobile dashboard. HitPath Mobile runs the vital part of HitPath software while on the go, allowing clients to access what they need out of the office.

Customer Support

HitPath has an “around the clock guarantee” with free unlimited support from the support team. Demo requests and consultation setups can be made immediately and are usually responded to within minutes but have a guaranteed response within 24 hours. The company has an online chat system in addition to its email correspondence and phone support hours.

Demo Details

Users interested in purchasing a system from HitPath are granted unlimited screen-sharing demos for the various products and can include multiple departments, such as a Tech team demo and a Sales and Marketing team demo. There is no set time limit for each demo as clients can take whatever amount of time they need to determine if a product is a good fit, but all questions are usually answered within one hour.

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The Bad

  • No Free Trial

No Free Trial

HitPath does not advertise a free trial for prospective clients. Though it does offer demos, there are other companies in the industry that offer a limited trial period for clients to test products before paying for them, which provides more value than a demo alone.

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The Bottom Line

As advertised, HitPath delivers flexible and feature-rich performance marketing software. Impressively, the company releases updates to its software on a weekly basis. This demonstrates that it cares about innovation and staying relevant in a constantly-evolving industry. Even though HitPath doesn’t offer a free trial, its unlimited offering of demos to a prospective company and excellent customer service show that HitPath will go the extra mile to ensure client satisfaction.

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