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Buzzsumo provides clients with an advanced social search engine to find the most shared content from specific authors and a particular domain. Buzzsumo offers an instant search of up to the last 12 months of data and users can share activity across all the major social networks (Facebook, Twitter, LinkedIn, Pinterest).

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The Good

  • Transparent Pricing
  • Question Analyzer
  • Non-Profit Discounts

Transparent Pricing

Buzzsumo offers four tiers of plans each with a free 7-day trial.

Pro

  • $79/mo
  • Unlimited searches
  • 5 alerts and 5,000 mentions

Plus

  • $139/mo
  • Unlimited searches
  • 10 alerts and 10,000 mentions
  • Question analyzer

Large

  • $239/mo
  • Unlimited searches
  • 30 alerts and 20,000 mentions
  • Question analyzer
  • Facebook analyzer

Enterprise

  • $499/mo
  • Unlimited searches
  • 50+ alerts
  • Question analyzer
  • Facebook analyzer

Question Analyzer

The Buzzsumo Question Analyzer is a new feature that allows clients to research and find the most searched questions across various forums (Amazon, Reddit, Quora, etc.). This tool is perfect for detecting gaps in content and generating ideas, allowing marketers to write content that their audience is asking for.

Non-Profit Discounts

Buzzsumo offers 50 percent off for all NGOs and registered charities. There is also 30 percent off for educational institutions.

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The Bad

  • Refunds

Refunds

Buzzsumo clients are allowed to cancel their plans at any time, but they are not refunded for the time left on the subscription.

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The Bottom Line

Buzzsumo gives its clients insight into trending topics and the influencers promoting the content. With multiple features including content research, question analyzer, trending now, Facebook analyzer, marketers can view the most up-to-date topics and see how they compare against the competition. The four plan options provide varied features so businesses can choose how much they want to monitor their brand. Buzzsumo does allow clients to switch or cancel their plans at any time but will not issue a refund for any remaining time on the subscription. For companies seeking to discover new and relevant content for their audience, the Buzzsumo social search will search through the most shared content across all social media networks. 

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