RevenueWire offers very few options for publishers. They simply sign up, and begin receiving payments based on various categories of click-through and sales. The greatest area of flexibility is for the merchants. RevenueWire excels at offering different options for placement. Merchants can run ads in a traditional click-through method, but they can also go as far as making ads directly downloadable, where the merchants software can be downloaded directly from the page they are visiting.
RevenueWire takes care of almost all of the administration and behind the scenes work. They take care of payments, track results, and make them available to both merchants and publishers with real-time data analysis tools.
What they do best may be the level of service they provide. Personal account managers are available to all clients as well as initial training seminars to educate clients on how to best take advantage of all of the products and services offered by the company.
RevenueWire lacks a great deal of flexibility in terms of which ads run where. Once clients sign up for the system almost all decision making is out of their hands, with publishers having little control over what is advertised, and merchants having little control over where it is advertised.
RevenueWire doesn't disclose how much it's going to cost to use their services. Not knowing the prices on the services you want to use makes it really difficult to understand your expenses, as well as how flexible your contract is going to be when it comes to extra charges and cancellation fees.