FlexOffers is a web based interface for matching advertisers with publishers. It is an extremely user based system, where both the advertisers and the publishers have control over who they will be partnering with. FlexOffers most resembles a marketplace where merchants post details about the campaigns they are looking to run, and then publishers essentially shop for the campaigns that their viewers would be most likely to click on.
FlexOffers offers almost every service available to both publishers and merchants in the online advertising sector. It brings together interested parties and provides the interface to begin doing business. FlexOffers takes care of payments, as well as offers real-time data so results can be tracked. Most of the benefits of FlexOffers comes on the publishers' side. They have a substantial amount of control over how their website will look, where the advertising will be located, and who and what will be advertised. The biggest benefit to the merchants is that they only pay when ads are clicked on or sales are made. It is commission based, so there is no startup fee for either party.
FlexOffers guarantees no additional fees for its services. After a one-time $500 deposit, you will not encounter monthly minimums, yearly fees, or renewal fees. You are only responsible to pay out 5 percent for performance, and extra $0.25 for network fee.
The largest downside to FlexOffers is the lack of personal involvement. It does not offer account management or support teams; it just provides the tools, and then it is a largely a do-it-yourself kind of site.
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