RevenueWire is a fairly recent entrant into the affiliate marketing industry. They go after the tech segment, catering and tailoring their resources to fit the demands of the software and technology sector. The company has adapted their product offering so that it cuts out some of the frills, and streamlines the process for software developers to get their product downloaded onto as many computers and mobile devices as possible. They are largely a full service company meaning they take care of almost everything, aside from designing the ads themselves. Publishers just sign up and wait for revenue, while merchants sit back and wait for customers.