LinkConnector would be best described as an online marketplace that brings together affiliates and merchants into a consolidated pool, making it easier for merchants to find affiliates they would like to work with. While many of their competitors focus on full service campaign help and online marketing, this company is more focused on simply helping merchants looking to advertise, as well as get into contact with affiliates looking to earn some revenue. LinkConnector is a no frills network, that offers everything the client needs, and nothing that they don’t.
RevenueWire is a fairly recent entrant into the affiliate marketing industry. They go after the tech segment, catering and tailoring their resources to fit the demands of the software and technology sector. The company has adapted their product offering so that it cuts out some of the frills, and streamlines the process for software developers to get their product downloaded onto as many computers and mobile devices as possible. They are largely a full service company meaning they take care of almost everything, aside from designing the ads themselves. Publishers just sign up and wait for revenue, while merchants sit back and wait for customers.