Affiliate marketing is a type of performance-based marketing where an independent marketer can choose to promote a business and be paid based on how well they do. For the companies who don't know anything about online marketing... or don't want to spend time worrying about it, an affiliate marketing service is the way to go! To make it even easier for you, there are affiliate marketing services who specialize in connecting you (the advertiser) to the company (the publisher) who actually markets the product or service. With these affiliate marketing services, there are a lot of features to take into account to find the best fit for you.
bestcompany.com ran a recent survey and asked over 900 participants what they felt was the number 1 feature when searching for an affiliate marketing service. The overall winner was the company's website. Let's get into more details on these features:
We should have known that this would win. This is the literal face of the company. This is what is used to do the marketing. The website feature also takes into consideration the ease of use, as well as, search features.
Again, this feature is especially important to the company who knows nothing about online marketing. They will need help and have questions on how to read reports or just to make sure everything is running smoothly.
Reports may sound boring but they are vital to keep you on track. Having a variety of reports or the ability to customize for your needs is the best way to keep track of your marketing efforts.
Though most people would prefer a free option, for a quality affiliate marketer you will need to pay! But having the ability and freedom to choose how you pay makes it easier on you. Some popular options can be cost per acquisition (CPA) or cost per click (CPC).
This is what the affiliate will use to get people directed back to your website to place the final order. There are so many link options and again having a variety is always a good sign because not every industry markets the same way. More options help make it easier to customize for your specific needs.
Though the website is usually the most important feature, you must take a look at all of the features to find the very best affiliate marketing service. Make sure to ask lots of questions when you are shopping around and remember they are the expert in online marketing but you are the expert with your product/service.