Founded in 2005, Fitbug embraces the idea of improving health by “making realistic changes to your daily routine, setting fun challenges and tracking your activity.” The company states that they are not into diets or becoming slaves to the gym, and instead put the focus on reaching goals through small, manageable steps.
At just $49.95, Fitbug's Orb or Go trackers are a steal! Both devices will track steps, distance, exercise duration, calories burned and sleep quality. Both devices have batteries that last 5-6 months, so there's no need to remember to recharge once or twice a week. And both devices are compatible with a variety of Apple or Android phones and tablets.
The Go is a clip-style tracker and can be worn a variety of ways. The Orb is a core piece intended to be slipped into a pocket, worn as a pendant or wristband, or even worn with Fitbug's custom socks that feature an Orb pocket (no, we didn't try the socks but this sounds like it could be uncomfortable or distracting). Also, if you opt to wear the Orb as a wristband, it does have a fairly sleek look - but it will sit higher off your wrist and be a bit bulkier than the other trackers we reviewed.
Fitbug also features a tracker called the Air, however it was out of stock when we conducted our reviews.
Fitbug's tracking software will show you totals, averages and progress for your activity, nutrition and personal goals. If you opt for the Orb, you'll also receive a complimentary membership to KiK, which is a digital coaching software designed to help you meet fitness and weight loss goals with 12-week sessions designed by some of the leading trainers in the fitness industry. In addition to providing fitness exercises, Kik will offer diet and exercise tips, mark achievements and send encouraging reminders to your phone or email. And, don't worry, you won't need to use two different programs if you go with Fitbug - Kik is easily integrated with the Fitbug tracking software.
Fitbug's tracking software does everything it's supposed to do, however, although it's fairly easy to navigate, our reviewers found it to be an eyesore: the information is presented in a busy layout and the variety of fonts, colors and icons make it difficult to read with ease. This is reflective of the rest of Fitbug's site, which also features an overwhelming amount of graphics and animation detailing its products that is difficult to scroll through - our reviewers had to spend much more time searching for information on Fitbug's site than any of the other fitness tracker companies we reviewed.
There is also a section of Fitbug's website called Fitliving. It's laid out to resemble the Windows 8 homepage and showcases a variety of blog-style posts about health and nutrition. However, at the time of our review it hadn't been updated in six months.